The problems associated with the protests in China may cause sales of models from the iPhone 14 family to be much lower than expected in the coming weeks. This applies especially to the top Pro and Pro Max variants.
According to a well-known Apple analyst, Ming-Chi Kuo, the traditionally strong fourth quarter for the Cupertino giant may bring results well below the company’s expectations when it comes to smartphone sales.
According to Kuo reports, about 70-75 million units of smartphones from the iPhone 14 family are to be sold instead of the expected 80-85 million. As a result, there is a big difference in orders, especially for the Pro and Pro Max models, which are Apple’s sales hits – in the case of these devices, we are talking about a loss of 15-20 million units.
These reports are, of course, the result of large protests in Chinese factories against the restrictive policy of China in connection with the fight against the COVID-19 epidemic. In November, the Foxconn smartphone factory in Zhengzhou only reached 20 percent of its capacity, and some orders were taken over by other plants – Pegatron and Luxshare ICT.
This situation is expected to translate into significantly lower revenues for Apple in the fourth quarter of this year. We are talking about a decline of up to 20-30 percent. In many countries, the availability of the top iPhone 14 models is at a very low level, and the situation is expected to deteriorate noticeably in the coming days.